Proust Nature Questionnaire – Christiana Moss

CHRISTIANA MOSS is managing principal and a founding partner of Studio Ma, the current AIA Arizona Firm of the Year and a recent Architectural Record Design Vanguard Firm. Her interests in advanced environmental design and the relationship between natural and cultural systems inform her design philosophy. She is one of five Studio Ma principals and practices collaboratively with Christopher Alt, Dan Hoffman, Jason Boyer and Tim Keil. The hallmark of studio is a commitment to sustainability and research, seen most recently in Princeton University’s net-zero ready 715-bed Lakeside Graduate Student Community.

As part of the firm’s mission of advancing the practice of sustainable design, Studio Ma has recently developed a “triple net-zero” concept for higher education research buildings and practices using an integrated design process, for its campus, cultural and urban infill projects. Their work on university campuses focuses on student residential life, academic and research projects. Other notable recent projects include Scottsdale’s Museum of the West, a Smithsonian affiliate, Arizona State University’s Manzanita Hall, Northern Arizona University’s Native American Cultural Center, the Cranbrook Institute of Science addition, master planning and cabin prototypes for Summit Powder Mountain, PRD845 and artHAUS, an urban infill development. Studio Ma has received significant recognition for their work, including AIA Arizona Honor awards, the Chicago Athenaeum and SCUP/AIA National Honor for Building Design. Their buildings have been featured in Metropolis, Architectural Record and The New York Times.

Christiana received her Bachelor of Architecture from Cornell University’s College of Architecture, Art and Planning.

3 words to describe Nature? 

Essential

Integral

Threatened

3 things Nature taught you? 

Humility

Awe

Self-reflection

3 most treasured Nature spots? 

Fire Island

Oak Creek Canyon, AZ

My back yard

When you look at the ocean, it makes you feel…? 

When I’m looking out to the ocean I feel small and infinite at the same time.

When you see a forest, it makes you feel…? 

When I’m in a forest I feel sheltered, embraced and connected to the earth.

When you see a volcano, it makes you feel…?

I haven’t seen a volcano yet.

When you see a sunrise or sunset, it makes you feel…? 

Thankful for its rising and anxious for its return when it sets.

When you hear thunder, it makes you feel…? 

Hearing thunder makes me want to seek shelter.

When you hear the wind howling, it makes you feel…? 

I enjoy feeling the wind on my face and prefer to be in it instead of hearing it from the indoors.

Are you an Ocean, Mountain, Forest, or Desert person? 

This is a difficult question. I love them all and they are all connected, perhaps some at different times. I began as an ocean person. The desert was once an ocean and I now enjoy the expanse of sky of both, the silhouette of mountains and the unique life water’s absence creates in the desert. The forest is a place I go to be immersed in the smells and sounds of the earth and I long for this too, perhaps I will become a forest person.

On a scale of 1 to 10, how important is Nature to your well-being? 

1 (being most important)

Share with us a childhood nature memory? 

I lived as a child on Fire Island without cars, free to run and swim in the ocean, walking in sand barefoot all summer long, picking blueberries and chasing rabbits. I lost this when I moved to New York when I was 12 and I’ve been longing to return to life without a city ever since.

Proust Nature Questionnaire – Ardy Sobhani

ARDY SOBHANI is an entrepreneur and business strategist, energized by ideation, iteration, and systems design. After earning an MBA in Design Strategy from California College of the Arts in 2012, Ardy helped launched Oru Kayak via Kickstarter with his two co-founders. The response to the project was incredible, with over 700 backers supporting the folding kayak company. In three years since, Oru Kayak has grown quickly, from a weekend hobby to young and scrappy startup to international brand. all under the guidance of Sobhani, Oru Kayak‘s CEO.

Today the company markets and sells through a wide variety of channels, has a robust and efficient manufacturing and fulfillment process in Southern California, and has developed key partnerships with , and many other major distributors. Looking forward, the company–which has doubled in growth each year since its founding–is poised for rapid expansion, riding a wave of good fortune and a dedication to the aggressive strategies put forth by Ardy and the rest of the executive team. Oru Kayak‘s dream of changing the way people experience the outdoors is closer than many believe.

As a leader, Ardy is motivated by a desire to use human-centered design to make the outdoors more accessible for all. He believes that clever, forward-thinking solutions will soon create game-changing products and services in the outdoor industry, and that Oru Kayak is position well to be a catalyst for this change. Ardy uses design thinking frameworks to inspire innovative thinking, merging design and business to create and deliver value to the customer and faster growth for the company.

3 words to describe Nature?

Freedom

Fresh

Recharge

3 things Nature taught you?

Ecosystem – Everything has a purpose and nothing is wasted.

Flow – the easiest path forward. Nature always finds it.

All the answers we are looking for are in nature, but they are hard to find.

3 most treasured Nature spots?

The waters that surround the cities. We need to utilize these natural water parks!

The Beautiful North of Iran ” Shomal”

My favourite tree in the neighbourhood

When you look at the ocean, it makes you feel…?

Calm and at the same time strong. Always there to take care of you and never let go.

When you see a forest, it makes you feel…?

Respect. Our elders with much wisdom

When you see a volcano, it makes you feel…?

Never seen a volcano in person but it is very powerful. It’s time for the earth to breathe.

When you see a sunrise or sunset, it makes you feel…?

Another day about to start or end 🙂 Future or the Past. Both are very powerful.

When you hear thunder, it makes you feel…?

Love it! Louder, please!

When you hear the wind howling, it makes you feel…?

Something is about to go down! We need to listen closely to what the wind is telling us.

Are you an Ocean, Mountain, Forest, or Desert person?

I grow up in Tehran, Iran mountains city but lived in California for the most of my life. I love the desert for it vastness and its honesty. I love the ocean as it takes care of us. Mountains for their powerful stand and they are fun to play in. Forest for the oxygen the make. How about mountain forest next to ocean or lake.

On a scale of 1 to 10, how important is Nature to your well-being?

10. I need more of it.

Share with us a childhood nature memory?

Camping in the forest of Iran. I LOVED it!

Proust Nature Questionnaire – Brian MacKay-Lyons

BRIAN MACKAY-LYONS received his Bachelor of Architecture from the Technical University of Nova Scotia in 1978 where he was awarded the Royal Architectural Institute of Canada Medal. He received his Master of Architecture and Urban Design at U.C.L.A., and was awarded the Dean’s Award for Design. In 1985, he founded the firm Brian MacKay-Lyons Architecture Urban Design in Halifax. Twenty years later, Brian partnered with Talbot Sweetapple to form MacKay-Lyons Sweetapple Architects Limited.

The firm has built an international reputation for design excellence confirmed by over 125+ awards, including the Royal Institute of British Architects International Fellowship in 2016, the Royal Architectural Institute of Canada Gold Medal in 2015 and Firm Award in 2014, six Governor General Medals, two American Institute of Architects National Honor Awards for Architecture, thirteen Lieutenant Governor’s Medals of Excellence, eight Canadian Architect Awards, four Architectural Record Houses Awards, eight North American Wood Design Awards and in 2017 the firm received the Global Award for Sustainable Architecture. Also in 2017, the firm has been shortlisted for the prestigious Moriyama Award (result pending). A fellow of the Royal Architectural Institute of Canada (FRAIC), and the Royal Canadian Academy of Arts (RCA), Brian was named Honorary Fellow of the American Institute of Architects (Hon FAIA) in 2001 and International Fellow of the Royal Institute of British Architects (Int. FRIBA) in 2016.

He is a Professor of Architecture at Dalhousie University where he has taught for over thirty years and has held seventeen endowed academic chairs and given 200+ lectures internationally. In 2004 he was visiting professor for the Ruth and Norman Moore Professorship at Washington University in St. Louis.

Ghost (1994-2011) was a series of international Architectural Research Laboratories that took place on the MacKay-Lyons farm. Ghost was founded by Brian as a meeting place for an international ‘school’ of architects who shared a commitment to: landscape, making, and community. The final installment of Ghost took the form of a three-day historic gathering where the twenty-five invited guests and speakers commiserated over these shared values and their ‘resistance’ to the globalization of Architecture.

The work of the firm has been recognized in 330+ publications including six monographs: Seven Stories from a Village Architect (1996); Brian MacKay-Lyons: Selected Works 1986-1997 (1998); Plain Modern: The Architecture of Brian MacKay-Lyons by Malcolm Quantrill (2005); Ghost: Building an Architectural Vision (2008); Local Architecture: Building Place, Craft, and Community (2014); and Economy as Ethic: The Work of MacKay-Lyons Sweetapple Architects, authored by Historian Robert McCarter, published April 2017. In addition to these monographs, the work of the firm has been featured in 100+ exhibitions internationally.

3 words to describe Nature?

As a fellow Canadian, Nature is IMMENSE. But, as a Nova Scotian, all Nature is a mixture of both CULTURAL and natural landscapes. As an architect, Nature is the ultimate design MODEL.

3 things Nature taught you?

NATURE WINS. Any attempt to beat nature loses.

ELEGANCE = economy of means.

RYTHM of the seasons.

We learn our manners at home, then take them out into the world. As a child, I have been imprinted by the landscape where my ancestors have dwelled for thousands of years.

3 most treasured Nature spots?

EDGE, where the land meets the sea.

ACADIE, the local Micmac word for the ecologically rich tidal estuaries around the Bay of Fundy, where I hunted and fished as a youth.

DRUMLIN, a hill that points in the direction of the retreating glaciers in the last ice age.

When you look at the ocean, it makes you feel…?

I feel connected to the INFINITE. (Prospect)

When you see a forest, it makes you feel…?

I am ALONE. (Refuge)

When you see a volcano, it makes you feel…?

I see a PORTAL to the center of the earth.

When you see a sunrise or sunset, it makes you feel…?

A sunrise or sunset is a seasonal CLOCK.

When you hear thunder, it makes you feel…?

Thunder, universally inspires TERROR.

When you hear the wind howling, it makes you feel…?

The wind is the weather FORECAST.

Are you an Ocean, Mountain, Forest, or Desert person?

Clearly an OCEAN person.

On a scale of 1 to 10, how important is Nature to your well-being?

Nature connection is essential to my/our well-being, or GROUNDING, so it is a 10.

Share with us a childhood nature memory?

Dip netting spawning gaspereaux at dusk on spring evenings with friends, in the rapids, where the fresh water from the forest drops into the salt tidal estuary water. This is only one of the seasonal RITUALS that marked my PLACE in the world.

Proust Nature Questionnaire – Jennine Cohen

JENNINE COHEN is a the Managing Director of the Americas for GeoEx. A trusted adventure, luxury and travel expert, Jennine also supports travel conservation efforts. She is a member of the Board of Directors for the International Galápagos Tour Operators Association (IGTOA) and has been featured in Travel & Leisure, Afar, Conde Nast Traveler, Vogue, YahooTravel, Fortune, Forbes, ABC, CBS, Travel Weekly, TravelAge West, Recommend Magazine, SmartMeetings, Travel Alliance Media and beyond.  Besides sending people traveling around the world, Cohen advises, coaches and helps small businesses, women entrepreneurs, healers, and business leaders to uncover their everyday magic.

3 words to describe Nature?

Peace, Pachamama, Purity

3 things Nature taught you?

Like nature, I am a force;

Hitting the reset button in nature = clarity;

No regrets for going bigger

3 most treasured Nature spots?

The South Yuba River, Nevada City,

Wrangell Saint Elias National Park – Alaska,

Dead Horse State Park – Utah

When you look at the ocean, it makes you feel…?

I want to be out there, in the waves instead of sitting on the shore

When you see a forest, it makes you feel…?

Like everything is right in the world

When you see a volcano, it makes you feel…?

Mother Earth is amazing

When you see a sunrise or sunset, it makes you feel…?

Like the days are precious – and we should appreciate and have gratitude for each uniquely beautiful day.

When you hear thunder, it makes you feel…?

At home

When you hear the wind howling, it makes you feel…?

Intrigued

Are you an Ocean, Mountain, Forest, or Desert person?

Mountain – but love them all deeply

On a scale of 1 to 10, how important is Nature to your well-being?

10

Share with us a childhood nature memory?

I didn’t have much exposure to the wilderness as a child, and my first real introduction was in college through UCLA’s Outdoor Leadership Program. My first backpacking trip with UCLA was through Sequoia National Forest – it was how I fell in love with the West.

I was surrounded on that trip by much more experienced peers who had spent their childhoods enjoying frequent family camping trips. I on the other hand, didn’t even know how to set up a tent – let alone use topo maps and a compass. Despite this, as we hiked through the mountains and under some of the largest trees on the planet, I felt a deep sense of satisfaction, calm, sense of purpose. Though I was an absolute beginner, but my unbounded excitement for my new found passion over time led to my competence in and eventual addiction to the outdoors. My life was forever changed after that trip, and my career in the adventure travel industry born.

Coincidentally, that same trip happened to fall over 9/11. We had been in the wilderness and seemed to be the last ones on the planet to find out about the terrorist attacks to the World Trade Center – emerging from the woods a full week after the tragic event. Not being surrounded by news all week likely shielded us from the high levels of stress and anxiety that the rest of the country was suffering from.

It is a good reminder about the importance of disconnecting from the noise of today’s anxiety inciting media – in order to intuitively return to the abundance of calm and clarity.

Proust Nature Questionnaire – Bruce Poon Tip

Entrepreneur, leader and philanthropist BRUCE POON TIP is the founder of adventure travel company and social enterprise G Adventures, the world’s largest small-group adventure travel company, with 23 offices worldwide offering more than 650 tours on all seven continents and serving 150,000 travellers a year.

Bruce is also the founder of the nonprofit foundation Planeterra in 2003, which harnesses the power of the tourism industry to direct travel dollars into vulnerable and underserved communities around the world. His work with organizations such as the Inter-American Development Bank (IDB), the Multilateral Investment Fund (MIF), like-minded companies and indigenous people has supported more than 40 unique community development and relief projects around the world, with another 50 in development.

In 2012, Bruce was inducted into the Social Venture Network Hall of Fame, joining celebrated entrepreneurs such as Richard Branson (Virgin Airlines), Anita Roddick (The Body Shop), and Ben Cohen and Jerry Greenfield (Ben and Jerry’s Ice Cream). He was also awarded a Queen Elizabeth II’s Diamond Jubilee Medal, recognizing significant contributions to society, and was named Entrepreneur of the Year in 2016, 2006 and 2002.

Bruce’s first book, Looptail: How One Company Changed the World by Reinventing Business, a New York Times bestseller, was the first business book to be endorsed by His Holiness the Dalai Lama, who penned the book’s foreword. In 2015 Bruce released his second book, Do Big Small Things, a gorgeously designed journal about life and travel that takes readers on a journey and invites them to share their own inspiration and creativity.

G Adventures has been named one of the 50 Best Managed Companies for over 10 years and is repeatedly recognized as a “best place to work” in Canada, the US, the UK and Australia.

3 words to describe Nature?

Happiness

Peaceful

Beauty

3 things Nature taught you?

Being humble,

Importance of stillness

Awareness that we’re surrounded by beautiful things

3 most treasured Nature spots?

Serengeti, Galapagos and the Geelong Bird Sanctuary

When you look at the ocean, it makes you feel…?

Free

When you see a forest, it makes you feel…?

Small

When you see a volcano, it makes you feel…?

Curious

When you see a sunrise or sunset, it makes you feel…?

Invincible

When you hear thunder, it makes you feel…?

Excited

When you hear the wind howling, it makes you feel…?

Light

Are you an Ocean, Mountain, Forest, or Desert person?

All of the above

On a scale of 1 to 10, how important is Nature to your well-being?

9

Share with us a childhood nature memory?

Growing up in Calgary I spent a lot of my spare time in ponds after school, knee-deep in mud. I lost track of time catching frogs and observing tadpoles in transition. I was fascinated by natural biology.

Proust Nature Questionnaire – Gary Turk

GARY TURK is an award-winning filmmaker and spoken word artist best known for his viral film ‘Look Up’, attracting over 500 million views worldwide. Through poetry and film, Gary explains how overuse of smartphones and social media can disengage us from real relationships, human interactions and living in the real world.

Look Up’ is currently the most viewed Spoken Word film on YouTube, and went on to win Best Viral Film at Cannes. Scroll down to watch his latest video – IN OUR NATURE

Gary’s work, which has explored our relationships with money, politics and nature has gone on to inspire masses across the globe and gained worldwide coverage including BBC News, Fox News and TIME.

Gary has appeared on The Today Show, Good Morning Britain, BBC Breakfast, Sunrise (Australia), among many others.

Gary continues to make short independent films, as well as performing live around the world. He can also be found giving talks, workshops & performances at schools, universities, and corporate events.

3 words to describe Nature?

Boundless

Magnificent

Inspiring

3 things Nature taught you?

 To travel

To take my time

To appreciate the little things

3 most treasured Nature spots?

Looking Glass Rock, Appalachian Mountains, NC.

Cuckmere Haven, South Downs National Park, England.

Beneath the Redwoods, Mendocino CA.

When you look at the ocean, it makes you feel…?

Calm

When you see a forest, it makes you feel…?

Protected

When you see a volcano, it makes you feel…?

Inconsequential

When you see a sunrise or sunset, it makes you feel…?

Like everyone and everything is connected

When you hear thunder, it makes you feel…?

Like looking for lightning

When you hear the wind howling, it makes you feel…?

Like there’s no point standing still

Are you an Ocean, Mountain, Forest, or Desert person?

Mountain person – I love being able to take in my surroundings from up high (especially if I can see Oceans, Forests or Deserts from there).

On a scale of 1 to 10, how important is Nature to your well-being?

An easy 10 – If I ever don’t feel 100%, I know that being in Nature will always make things better, put things into perspective, and provide the answers I need.

Share with us a childhood nature memory?

After a long day of trail hiking with my cub-scout, we went to sleep under the stars in our sleeping bags on the forest floor. What I did not realise as we went to sleep was that I still had a cereal bar in the pocket of my shorts. When I woke up I noticed there were lots of tiny pieces of foil wrapper in my sleeping bag. I climbed out to find that my shorts now had a large hole in them leading to my pocket, which had clearly been chewed, and inside my pocket was the remaining foil wrapper and the crumbs of a cereal bar that I had not eaten.

I became immediately certain that I had been attacked by a bear in my sleep, and that I must have somehow slept through the encounter.

Our group leader then reassured me that considering the size of the hole in my shorts, and the fact my sleeping bag and limbs remained intact, it was most likely a mouse that attacked me during the night.

I often remember this moment in nature as a child, as part of me still likes to believe it could have been a bear.

Proust Nature Questionnaire – Scott Sampson


SCOTT SAMPSON was born and raised in Vancouver, BC. He is a dinosaur paleontologist, science communicator, and passionate advocate for reimagining cities as places where people and nature thrive. He serves as the President and CEO of Science World British Columbia.

Scott’s scientific research has focused on the ecology and evolution of Late Cretaceous dinosaurs, and he has conducted fieldwork in many countries, including Kenya, Zimbabwe, South Africa, Madagascar, Mexico, the United States, and Canada. He has published numerous scientific and popular articles, and regularly speaks to audiences of all ages on topics ranging from dinosaurs and education to sustainability and connecting kids with nature.

Sampson has appeared in many television documentaries and served as a science advisor for a variety of media projects, most recently the BBC movie, Walking With Dinosaurs. He has authored multiple books, including Dinosaur Odyssey: Fossil Threads in the Web of Life, and How to Raise a Wild Child: The Art and Science of Falling in Love with Nature. However, he is perhaps best known as “Dr. Scott,” host and science advisor of the Emmy-nominated PBS KIDS television series Dinosaur Train, produced by the Jim Henson Company.

3 words to describe Nature?

Interwoven, Nested, Evolving

3 things Nature taught you?

Wonder, Deep Connection, Humility

3 most treasured Nature spots?

While I have had the pleasure of traveling to a number of countries around the world, my most treasured nature spots have been those that I have been able to return to again and again. They are the ones I know the best, and that resonate with me most deeply.

Long Beach (Tofino area), Vancouver Island

Marin Headlands, California

Red Rock Country, southern Utah

When you look at the ocean, it makes you feel…?

Awe (in its vastness)

When you see a forest, it makes you feel…?

Wonder (in its deep, mostly unseen interconnections)

When you see a volcano, it makes you feel…?

Humbled (by the sheer power it represents from within the Earth)

When you see a sunrise or sunset, it makes you feel…?

Tiny, and a little off balance (sitting, as I am, on the side of a giant, rolling sphere)

When you hear thunder, it makes you feel…?

Resonance (it is as if I feel the thunder more from the inside out, than the outside in)

When you hear the wind howling, it makes you feel…?

A deep appreciation for shelter

Are you an Ocean, Mountain, Forest, or Desert person?

Growing up in Vancouver, BC, I was raised at the intersection of ocean, mountain, and forest, so for me they are interwoven. But if I had to pick one only, it would be the ocean.

On a scale of 1 to 10, how important is Nature to your well-being?

10

Share with us a childhood nature memory?

While still a child, camping with my family in the interior of British Columbia, I went off on my own (as usual) in search for interesting rocks and (hopefully) fossils. I spent a joyous hour or two on the side of a steep, boulder-strewn slope, turning over rocks and hunting for whatever wonders might be revealed. (I may have rolled a few rocks down the hillside as well.) Eventually I stopped and sat for a long while on a flat rock with a view of the valley below. When I finally headed back to our campsite, I wanted to show my parents where I had been. Late in the day, we walked back to the spot, to find a rattlesnake lounging on the very same flat rock I had sat on just hours earlier. I presume that it was soaking in the last rays of sun before a night of hunting. Although my first reaction was a twinge of fear, my lasting sense was one of interconnection—with the snake, the rock, and that place.

Proust Nature Questionnaire – David Nihill

DAVID NIHILL is the author of the best-selling book Do You Talk Funny? and the Founder of FunnyBizz, a community, writer platform, and conference series, where business meets humor to abolish boring content. His work has been featured in Inc., Lifehacker, The Huffington Post, Fast Company, The Irish Times, WSJ, and Forbes. A graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home when immigration officials permit, and was named on the 2017 Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders.

3 words to describe Nature? 

Inspiring, awe, wonder

3 things Nature taught you? 

Patience, appreciation, fear

3 most treasured Nature spots? 

Annanpurna Nepal, Tofu Mozambique, Salt Flats Bolivia

When you look at the ocean, it makes you feel…? 

Like kiteboarding or swimming

When you see a forest, it makes you feel…?  

Like running but also like stopping

When you see a volcano, it makes you feel…? 

In awe

When you see a sunrise or sunset, it makes you feel…? 

Grateful

When you hear thunder, it makes you feel…? 

Alive

When you hear the wind howling, it makes you feel…? 

Like kiteboarding

Are you an Ocean, Mountain, Forest, or Desert person? 

Ocean

On a scale of 1 to 10, how important is Nature to your well-being? 

9..but why not 10, it should be 10 🙂

Share with us a childhood nature memory.

When I was 7 years old I went fishing for tadpoles by a small river. I urinated without surveying my surroundings and had an argument with an electrical fence. Exactly as memorable…and painful as it sounds 🙂

Proust Nature Questionnaire – Anique Coffee

ANIQUE COFFEE grew up in the US where she studied Marketing + Entrepreneurial Ventures. After a four-year stint working with Creative Services at the Tampa Bay Buccaneers, Anique started her own agency, providing a range of services to companies, with a focus on corporate identity and branding. After selling the agency, Anique moved to California and joined the Silicon Valley life in the San Francisco Bay Area, where she helped launch and grow various startups. Anique is driven by relationships and results, and loves connecting with others through shared ideas and celebration of unique differences. Stemming from a love for travel and new cultures, Anique recently relocated to Barcelona, Spain and runs The Collective remotely, embracing the digital nomad lifestyle, enabling her to connect with people and brands all over the globe.

3 words to describe Nature?

Vast. Organic. Expansive.

3 things Nature taught you?

To breathe. To wander. To be open to the things nature shows you when you wander.

3 most treasured Nature spots?

The Chuckawalla trail inside Red Cliffs Desert Reserve, near St George Utah

Dipsea Steep Ravine Loop Trail near Stinson Beach, just over the Golden Gate Bridge, north of San Francisco

Monterosso al Mare along the Cinque Terre trail in Italy

When you look at the ocean, it makes you feel…?

Calm. I had my energy read a few times and every single reader immediately said that water was my element – the natural element that I use when I’m seeking calming. It’s true.

When you see a forest, it makes you feel…?

Grateful. Trees are so amazing. They are living, breathing network of organisms that provide oxygen for us to breathe and work WITH each other to survive. I highly recommend this radio lab podcast to understand how amazing forests and trees really are: http://www.radiolab.org/story/from-tree-to-shining-tree/

When you see a volcano, it makes you feel…?

Cautiously optimistic.

When you see a sunrise or sunset, it makes you feel…?

Renewed.

When you hear thunder, it makes you feel…?

Homesick. I grew up in Central Florida where thunder and lightning storms are almost a daily occurrence. I used to love sitting on the front porch watching the storms, and when a hurricane was on the way, it would be fun to watch some of the natural debris like Spanish moss whipping around in the huge oak trees in our yard.

When you hear the wind howling, it makes you Feel?

Nostalgic for Florida. I have many memories of stormy days and hurricanes there.

Are you an Ocean, Mountain, Forest, or Desert person?

Can I be all of them? I love the ocean, but frequently crave the quiet mountain life. I love the lush bright green varieties you can find in the forest. I also lived in the desert in St George Utah for a bit and while I won’t live there again, I really miss the red rocks and gorgeous succulents.

On a scale of 1 to 10, how important is Nature to your well-being?

11. Given our current tech-obsessed culture (which I am often guilty of as a business owner), I find myself craving a hike or a quiet sit on beach weekly. I try to give in to these cravings as much as possible to hit the reset button on myself.

Share with us a childhood nature memory?

Camping as a family was a big part of my childhood. We’d often pack up the car and caravan with some other friends to a campsite. I specifically remember one evening at dusk – my favorite time of the day – where I found myself in a field, surrounded by fireflies. I had seen and caught them before, but this time was different. Its one of those moments in my life that’s frozen in my memory and was also some kind of out-of-body experience. I can almost see myself swirling around the field, delicately touching the fireflies one by one. Magical bugs. I love them!

Proust Nature Questionnaire – Richard Titus

RICHARD TITUS was named one of the Wired 100 in 2010. Serial entrepreneur and executive, Richard  has a passion for technology & innovation. His startups include Razorfish, Schematic & Videoplaza. Titus’s most recent startup, Prompt.ly, was co-founded in 2013 and sold in 2016 to Breezeworks.

More recently, until February 2017, Richard led customer experience for Samsung Electronics Visual display division globally. While there he led User experience & design globally, and portions of its product planning & new product development functions for Consumer Electronics & Digital Appliance divisions. Richard has been an active blockchain investor & advisor for 5+ years, his most recent ICO’s include Hive and 2030.

Richard previously he held senior leadership roles at the British Broadcasting Corporation (Future Media Controller) where he launched iPlayer and the BBC mobile service and subsequently served as CEO of Associated Northcliffe Digital, the digital holding company of DMGT’s (Daily Mail) digital holding company. He is based in San Francisco, California.

3 words to describe Nature?

Warm (even when cold), Calm, Home

3 things Nature taught you?

Respect for my limitations

Humility around our role on earth

Awe of the complexity, grandeur and ingenuity

3 most treasured Nature spots?

Iceland –  the whole damn thing

Atacama desert, Chile

Yosemite Valley, California – which is magical even now after 10+ visits

When you look at the ocean, it makes you feel…?

Mediative effect of the waves

Longing to escape wherever I am (swim away).

Eagerness to jump on a wave.

When you see a forest, it makes you feel…?

I love the forest for the organic.

The surprise that the bed of pine needles could be so rough, prickly and yet simultaneously soft and welcoming.

When you see a volcano, it makes you feel…?

It’s funny I just saw one in Nicaragua this week. A melding of fear, awe and fascination with the danger & power + warmth of what lies beneath the surface.

When you see a sunrise or sunset, it makes you feel…?

My house is in the hills and faces east. I watch the sunrise every day its part of my meditation routine. I feel a sense of rebirth, beginning, but also quiet contemplation. Happiness. No sunrise has ever made me feel sad.

Sunset, I always feel a mix of sadness about those things left incomplete and relief from the same burden.

When my daughters were younger, I used to wake them up to watch the sunrise. We pretended we could conduct it! “ok over there lets get a little more opacity on the water now. People work with me there’s too much bloody purple.. ” that kind of thing. They loved it. They still describe those memories as some of their favorites.

When you hear thunder, it makes you feel…?

Tumultuous Excitement

Expectation

Occasional dread

When my daughters were young, and somewhat afraid of thunder & lightning, I used to lay in their room (high on a hill where we felt on par with the storm) and I would pretend I could “speak storm” – translating the sounds into funny conversation.

When you hear the wind howling, it makes you feel…?

Anxiety. Its the only storm sound I don’t like. Years of danger rock climbing and camping. Wind was something that could cause significant distress.

Are you an Ocean, Mountain, Forest, or Desert person?

Mountain for sure. though ocean gets a strong 2nd mention.

On a scale of 1 to 10, how important is Nature to your well-being?

Nature is where I go to recharge – even nature photos help me center myself.

Share with us a childhood nature memory?

As a child we drove from Orange County CA to  Washington DC across the country. Twice.  I remember being astounded at the diversity of landscape, the way it evolved and iterated. I found the land and nature would reflect themselves in the people. The Stoicism of the montana’ians. The Friendliness of the midwest farmers…

Proust Nature Questionnaire – Julie Pointer Adams

JULIE POINTER ADAMS is an artist, floral designer, and most recently, author and photographer of a book on hospitality called Wabi-Sabi Welcome: Learning to embrace the imperfect and entertain with thoughtfulness and ease. She lived in Portland, Oregon for a number of years where she developed and directed the international community events for Kinfolk magazine alongside Editor Nathan Williams. Julie currently resides in Santa Barbara, California with her husband, Ryan.

3 words to describe Nature?

Healing, calming, worshipful

3 things Nature taught you?

To let go of worry; to be still and listening; to find beauty in unsuspecting places.

3 most treasured Nature spots?

Sauvie Island, Oregon; St. John River, New Brunswick, Canada; beaches along the Santa Barbara, California coastline

When you look at the ocean, it makes you feel…?

Powerless and grateful

When you see a forest, it makes you feel…?

Quiet

When you see a volcano, it makes you feel…?

Small and temporal

When you see a sunrise or sunset, it makes you feel…?

Happy-sad and hopeful

When you hear thunder, it makes you feel…?

Grounded

When you hear the wind howling, it makes you feel…?

Alive and reflective, as if a change is coming.

Are you an Ocean, Mountain, Forest, or Desert person?

Ocean

On a scale of 1 to 10, how important is Nature to your well-being?

10!

Share with us a childhood nature memory?

Most summers as a child were spent visiting my mother’s extended family in New Brunswick, Canada along the St. John River. I remember long days spent outside swimming, canoeing and exploring, but I particularly recall one day sitting hidden in the midst of tall grasses on a sloping hillside, shaded by birch trees. I felt in that moment that nature would always be a safe hiding place—a place to retreat to and be cradled by.

Proust Nature Questionnaire – Davis Smith

DAVIS SMITH is the founder and CEO of Cotopaxi, an outdoor gear brand with a humanitarian mission. He is also a member of the eight-person United Nations Foundation’s Global Entrepreneurs Council. Davis is a serial entrepreneur who previously started Baby.com.br, Brazil’s Startup of the Year in 2012. Davis holds an MBA from the Wharton School, an MA from the University of Pennsylvania, and a BA from BYU. Davis is an adventurer who has visited 70 countries. He has floated down the Amazon on a self-made raft, camped in the Sahara Desert, kayaked from Cuba to Florida, and explored North Korea.

3 words to describe Nature?

Raw, Fragile, Inspiring

3 things Nature taught you?

I began spending time in the outdoors before I can remember, but some of my first lessons learned while adventuring with my father are that:

1. Nature needs to be respected because while infinitely beautiful, it will eat you alive.

2. In my lowest moments, nature has lifted me up and inspired me.

3. I’ve always felt that nature has shown me that there is something bigger than myself. Spending time in the outdoors connects me with things that are truly important.

3 most treasured Nature spots?

1. The red rock canyons of Southern Bolivia, where I lived for a number of years as a young adult.

2. Cotopaxi national park in Ecuador, where I spent some of my childhood and early teen years.

3. The Wasatch Mountains that tower above Salt Lake City, where I currently live.

When you look at the ocean, it makes you feel…?

Small and vulnerable.

When you see a forest, it makes you feel…?

Safe, overwhelmed with beautiful sounds, smells and sights.

When you see a volcano, it makes you feel…?

Humbled and melancholy (I grew up in the Andes surrounded by amazing volcanos which I often summited with my father).

When you see a sunrise or sunset, it makes you feel…?

Overwhelming joy. Is there anything that can fill a heart or bring a smile faster?

When you hear thunder, it makes you feel…?

An urge to run and duck for cover!

When you hear the wind howling, it makes you feel…?

Somewhat intimidated, but I love the sound when I’m in a tent.

Are you an Ocean, Mountain, Forest, or Desert person?

I’ve spent eight years living in the Caribbean, so I’m obsessed with the ocean. I love kayak touring, diving, snorkeling, spearfishing and camping on the beach. That said, I’ve lived in Utah for a number of years now and have really grown to love the mountains.

On a scale of 1 to 10, how important is to your well-being?

8. I love the outdoors, but I own an outdoor gear brand and have a small family, both which keep me indoors quite often. I’ve found that surrounded by people I love, I can also get immense joy even when not outdoors.

Share with us a childhood nature memory?

Some of my fondest memories as a child were spending time adventuring with my dad. We once built our own raft and floated down the Amazon river fishing for piranha. We also survived on uninhabited islands in the Caribbean, spearing fish with home-made spears. My brother and I spent hours every day exploring and building forts in the jungle behind our home when we lived in Puerto Rico. My childhood is full of memories in nature. Most incredibly pleasant, but some memories are of times that were terrifying and scary. It was those moments, however, that gave me such a deep respect for nature and taught me to respect it and always be prepared for the worst.

Proust Nature Questionnaire – My mother

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Families are complicated. After 15 years of tumultuous and often absent communication, my mother and I have mended our differences and picked up where we left off, back to a time when our relationship was what one of a mother-son should be. A lot of who I am today is because of her, even my love of nature.  As a young boy, she always made sure that we spent as much time exploring the shores of the St-Lawrence river or roaming the local woods. I am really grateful for the values and skills she taught me. Thank you mother.

3 words to describe Nature?

Beauty, Respect and Strength

3 things Nature taught you?

That beauty doesn’t cost a thing. That it is the best place for your mind to wander and meditate. That we need to respect it because, simply, we are part of it.

3 most treasured Nature spots?

Close to water so that I can hear the sound of waves or the sound of a running creek. Leaning against a tree so that I can feel its energy. Walking under the rain, even better when it is warm.

When you look at the ocean, it makes you feel…?

In peace, meditative, and small.

When you see a forest, it makes you feel…?

If alone, I am a bit worried. If I am with others, I feel in harmony, I feel the energy.

When you see a volcano, it makes you feel…?

In awe… from far away. But also insecure.

When you see a sunrise or sunset, it makes you feel…?

Happy, calm, mesmerized by the perfect beauty. I am fascinated by how it changes, how it evolves – the colors, shades and forms.

When you hear thunder, it makes you feel…?

I simply love hearing thunder! It is so delightful! It is exciting! I want to run outside and watch the storm… from sitting on a chair on a veranda though!

When you hear the wind howling, it makes you feel…?

I love falling asleep to the sound of the wind whistling. That said, I wouldn’t want to be in a hurricane or tornado – terrifying!

Are you an Ocean, Mountain, Forest, or Desert person?

Water!! Whether the ocean, a river, or a creek.

On a scale of 1 to 10, how important is Nature to your well-being?

10. But at the same time, I am not dependant on it to be happy.

Share with us a childhood nature memory?

One memory I have is at my grand parents’ chalet, there was a vast field nearby where we gathered wild berries. Another one is by the St-Lawrence River where I spent countless hours playing in tide pools looking for little fish and shells. I also remember loving relaxing in a hammock, looking up to the sky and the top of trees, just letting my imagination run free.

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Proust Nature Questionnaire – Charlene Winfred

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CHARLENE WINDFRED is a Fujifilm X-Photographer who captures exquisitely the byproduct of a life in perpetual transit. She was born and raised in Singapore. She lived for 15 years in Australia. In 2013, she sold everything and began the life of a nomad.

3 words to describe Nature?

Overwhelming, longing, life

3 things Nature taught you?

That life persists. That death comes for us all. That to be able to walk, to test my body against the earth, is one of the finest abilities I am lucky enough to take for granted (at the moment, anyway)

3 most treasured Nature spots?

Arches National Park. The open ocean. Any inner city park, being the closest I normally get to Nature… sad but true!

When you look at the ocean, it makes you feel…?

Overwhelmed and calmed at the same time

When you see a forest, it makes you feel…?

Like I want to go for a very long walk and look at everything. This very rarely happens, however.

When you see a volcano, it makes you feel…?

I’ve never actually seen one, so I’ll get back to you when I do!

When you see a sunrise or sunset, it makes you feel…?

Sunrise – it’s been a while since I’ve seen one of those. Next! Sunset – whenever I’m in a position to see an entire sunset vista, it honestly makes me feel like having a glass of wine.

When you hear thunder, it makes you feel…?

Glad to be inside!

When you hear the wind howling, it makes you feel…?

Like I want to be outside, running around like a crazy person.

Are you an Ocean, Mountain, Forest, or Desert person?

Of the 4, the Ocean has been the only one I can say I’ve been to enough to be familiar with its many moods. I like to think I’d be a mountain person, because I find rocks strangely comforting to be around (and climbing is one of the things I’ve wished I could afford to do since I was a kid), but that could be me romanticizing both mountains and my affinity for them! Again, will get back to you if/when that actually happens.

On a scale of 1 to 10, how important is Nature to your well-being?

10, because it’s everything. We can’t live without nature can we?

Share with us a childhood nature memory?

There are no maritime background, or lineage of proud/rogue sailors in my family’s runaway past. My father was a mad keen fisherman though, and that’s probably where my draw to the ocean started. Dad would disappear for days on these extended fishing trips in the South China sea when I was little, bringing back ice chests full of all sorts of fish and a bunch of awesome stories each time (he was a sensational story teller). I begged to go for years and kept being told it would happen as soon as I was old enough.

So that was my 8th birthday present. My parents worried for their small, sickly child out at sea during the onset of the monsoon season, but as Dad would recall about 20 years later, I’d positively flourished in those 5 days. That was the beginning of yearly trips in Malaysian waters.

The things I remember about being at sea: Stormy days – large approaching masses of angry water waiting to eat the boat, securing anything that would fly when being tossed around. Listening to the boat creak and moan woefully in the thrash. Afterwards, small fish roiling on the water as the clouds moved away, far as the eye could see in every direction; a lone marlin worrying a frantic ball of its prey in the water, the glorious still-frame of a sailfish in flight, a line of sunlight gleaming off its saltwater lacquered dorsal fin, down curved flank and flashing off its sickle of tail. The curious, heady mix of brine and diesel fumes (and in this case, old fish) that to me, will always mean “port.”

But what I retain most about those days is staring up at clouds puffing into existence, wavering shards of sunlight converging conical to a point in the water, or at a horizon that was never really still, the way it is on land. I never took to fishing, but it allowed me to spend days dreaming in any available spot on the boat, with or without a rod in hand.

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Proust Nature Questionnaire – Kedyn Sierra

screen-shot-2017-01-17-at-10-03-36-amKEDYN SIERRA is W.I.L.D.‘s 1st scholarship recipient. He is an Adventure & Commercial Photographer and Filmmaker, a proud brand ambassador for Guayaki Yerba Mate and sponsored photographer for SOG Knives, Kokatat, Klean Kanteen, Confluence among others. His work has been featured by DPR Construction, NOLS, Voltaic Systems, The Leader, National Geographic Student Expeditions, Environmental Traveling Companions, Klean Kanteen, Sierra Designs, and The Wild Image Project.

3 things Nature taught you?

Humbleness, responsibility, self-worth

3 most treasured Nature spots?

I met a weasel by a small creek in the middle of the Alaskan wilderness, I feel absolutely upset that I can’t pinpoint it. The second spot is Raymond Lake on the PCT Trail. I’ve never felt utter pain and exhaustion from a hike so for that it takes second. The last place that comes to mind is Avalas Beach, a small patch where people can kayak into while on Tomales Bay. Avalas shows you the meeting point of the bay and the great pacific ocean.

When you look at the ocean, it makes you feel…?

I feel calmness from the tranquility of the water. I realize I am simply a piece to a greater magnificent piece of life.

When you see a forest, it makes you feel…?

The forests make me feel immersed.

When you see a volcano, it makes you feel…?

When I saw a Volcano (sleeping volcano) I felt on top of the world. 360 view of the landscape definitely feels phenomenal.

When you see a sunrise or sunset, it makes you feel…?

I feel short on time. The minute the sun sets, the day has ended or begun depending on what’s happening. Sunrises make me appreciate everything because I rarely get to see those.

When you hear thunder, it makes you feel…?

Thunder makes me feel refreshed.

When you hear the wind howling, it makes you feel…?

When the wind howls it focuses me.

Are you an Ocean, Mountain, Forest, or Desert person?

A Forest person – conditions tend to be unfavorable in the Forest though it’s the only place you can truly feel the way everything is connected to one another.

On a scale of 1 to 10, how important is Nature to your well-being?

I would put a 10 to Nature for my well-being. Without it, I can’t seem to understand anything.

Share with us a childhood nature memory?

My family was born into a minimalist lifestyle in the middle of the Yucatan peninsula. I was raised around animals, cows, turkeys, chickens, ducks, cats, dogs amongst others. It wasn’t in a farm environment but rather heavy forest. The memory of the endless roaming with the imagination of a bliss kid was absolutely phenomenal and short lived.

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Proust Nature Questionnaire – Chip Conley

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At the end of the nineteenth century, a teenage Marcel Proust answered a series of questions in a confession album that belong to his friend Antoinette, daughter of future French President Félix Faure. The original manuscript of his answers, titled “by Marcel Proust himself” was discovered in 1924 and auctioned for €102,000 on May 27, 2003.

The format of the questionnaire has since became a popular reference when wanting to find out more about the personality of an interviewee. The questions have been used by French television host Bernard Pivot, James Lipton from the Actor’s Studio and the magazine Vanity Fair.

I decided to adapt the questions with the goal of finding out what Nature means to people.

Starting today, and for every Friday forward, I will be publishing the PROUST NATURE QUESTIONNAIRE.

To begin this new project, here is hospitality entrepreneur, bestselling author and TED Featured Speaker, Chip Conley.

Honored with the 2012 Pioneer Award – hospitality’s highest accolade – The San Francisco Business Times named Chip the Most Innovative CEO. He received his BA and MBA from Stanford University and holds an Honorary Doctorate in Psychology from Saybrook University. Chip served on the Glide Memorial Board for nearly a decade and received its Cecil Williams Legacy Award in 2015. He is now on the boards of the Burning Man Project and the Esalen Institute, where the Conley Bookstore opened in 2016.

3 words to describe Nature?

Spiritual, cleansing, awe-provoking

3 things Nature taught you? 

Animism: everything has spirit; there are forces way bigger than me; “discover the pace of nature”

3 most treasured Nature spots? 

A deserted beach in Baja, the Ventana wilderness in Big Sur, a quiet rice paddy field in Baja

When you look at the ocean, it makes you feel…? 

The vastness: there’s so much above and below the surface to explore, I wish I had many lifetimes to do this

When you see a forest, it makes you feel…? 

Trees breathing with me and the phenomenally complex and beautiful eco-system

When you see a volcano, it makes you feel…? 

Metaphor for powerful human emotions

When you see a sunrise or sunset, it makes you feel…? 

The end is also the beginning

When you hear thunder, it makes you feel…? 

There is nowhere to hide

When you hear the wind howling, it makes you feel…? 

I’m reminded of the stunning scene in American Beauty when the two teenagers are staring at the video of the plastic bag in the wind…wind creates life

Are you an Ocean, Mountain, Forest, or Desert person? 

I can’t say I’m only one of these but if I had to choose one, it would be Ocean.

On a scale of 1 to 10, how important is Nature to your well-being? 

9

Share with us a childhood nature memory? 

I remember staring at a live starfish on the beach I’d found and realized how much life was under the sea.

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