Proust Nature Questionnaire – Ardy Sobhani

ARDY SOBHANI is an entrepreneur and business strategist, energized by ideation, iteration, and systems design. After earning an MBA in Design Strategy from California College of the Arts in 2012, Ardy helped launched Oru Kayak via Kickstarter with his two co-founders. The response to the project was incredible, with over 700 backers supporting the folding kayak company. In three years since, Oru Kayak has grown quickly, from a weekend hobby to young and scrappy startup to international brand. all under the guidance of Sobhani, Oru Kayak‘s CEO.

Today the company markets and sells through a wide variety of channels, has a robust and efficient manufacturing and fulfillment process in Southern California, and has developed key partnerships with , and many other major distributors. Looking forward, the company–which has doubled in growth each year since its founding–is poised for rapid expansion, riding a wave of good fortune and a dedication to the aggressive strategies put forth by Ardy and the rest of the executive team. Oru Kayak‘s dream of changing the way people experience the outdoors is closer than many believe.

As a leader, Ardy is motivated by a desire to use human-centered design to make the outdoors more accessible for all. He believes that clever, forward-thinking solutions will soon create game-changing products and services in the outdoor industry, and that Oru Kayak is position well to be a catalyst for this change. Ardy uses design thinking frameworks to inspire innovative thinking, merging design and business to create and deliver value to the customer and faster growth for the company.

3 words to describe Nature?

Freedom

Fresh

Recharge

3 things Nature taught you?

Ecosystem – Everything has a purpose and nothing is wasted.

Flow – the easiest path forward. Nature always finds it.

All the answers we are looking for are in nature, but they are hard to find.

3 most treasured Nature spots?

The waters that surround the cities. We need to utilize these natural water parks!

The Beautiful North of Iran ” Shomal”

My favourite tree in the neighbourhood

When you look at the ocean, it makes you feel…?

Calm and at the same time strong. Always there to take care of you and never let go.

When you see a forest, it makes you feel…?

Respect. Our elders with much wisdom

When you see a volcano, it makes you feel…?

Never seen a volcano in person but it is very powerful. It’s time for the earth to breathe.

When you see a sunrise or sunset, it makes you feel…?

Another day about to start or end 🙂 Future or the Past. Both are very powerful.

When you hear thunder, it makes you feel…?

Love it! Louder, please!

When you hear the wind howling, it makes you feel…?

Something is about to go down! We need to listen closely to what the wind is telling us.

Are you an Ocean, Mountain, Forest, or Desert person?

I grow up in Tehran, Iran mountains city but lived in California for the most of my life. I love the desert for it vastness and its honesty. I love the ocean as it takes care of us. Mountains for their powerful stand and they are fun to play in. Forest for the oxygen the make. How about mountain forest next to ocean or lake.

On a scale of 1 to 10, how important is Nature to your well-being?

10. I need more of it.

Share with us a childhood nature memory?

Camping in the forest of Iran. I LOVED it!

SPRING NEWSLETTER

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“I only went out for a walk and finally concluded to stay out till sundown, for going out, I found, was really going in.” John Muir

Spring – the time of the year that is synonymous with new beginnings. Trees that have been dormant for months start coming to life. Minute by minute, the sun stays longer every day, finally pushing our dark evenings away. The air is getting warmer. This warmth is fueling this increase of energy we feel everywhere. The other animals sense it too. Our bodies are becoming more active, itching to return to the open landscapes. It is the call of the Wild, reaching out into the depth of our unconscious and connecting with the ancestral bond we share with the planet and with the natural world.


FUJIFILM

I am extremely proud and honored to announce that I am now a FUJIFILM X-Photographer. It is not everyday that one of the most recognized photography brands in the world decides to include you in its team of “Expert Photographers“.

I have been using the X-T1 and you can read below my testimonial.

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“The XT-1 is my new weapon of choice. It is everything I need and much more. Having used DSLR for many years, I had always felt that going more compact and opting for the benefits of mirrorless cameras meant loosing in quality and capacities. But those days are now gone and over with. The XT-1 is the future, my future! It gives me the power of technology in a camera I have no worries taking it along with me either while kayaking the burning hot Sea of Cortez, backpacking the wet and windy spring days of British Columbia, or biking the cold winter wilderness of Alaska.

Also really important, I never feel physically disconnected from the process of photography – which is something that is happening today because of technology – you gain new advantages while loosing connection. The XT-1 is the opposite. Its simplicity and its tactile controls connect me with my art, with the photos. I feel in control, not controlled and dependent of a machine.

The XT-1 is a no fuss, extremely powerful, weatherproof and compact wonder! And it is the only one I carry with me.”


WILD FOUNDATION

The WILD Foundation has been at the heart of the global wilderness community for over 40 years. It is the founder and steward of the World Wilderness Congress, the world’s longest–running, public, international conservation program.

Starting in June, I will be joining their Marine Wilderness 10+10 Project as LEAD WILD EXPLORER. Together, and with other organizations, we will work at preserving the wilderness values of a targeted selection of regions around the world.

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“Daniel brings to us the wild tales of the ocean we need to help a variety of stakeholders envision the values they commonly hold – ‘marine wilderness,’ which benefits communities, fishers, recreationists, tourists and all of us.” Julie Anton Randall, Vice President for Programs, The WILD Foundation


W.I.L.D. SCHOLARSHIP

W.I.L.D. (Wilderness Immersion for Leadership & Discovery) believes that immersion in nature is an important part of our development, especially during our early, formative years when it is so critical to discover who we are, develop strong self-esteem, begin to adopt leadership skills, challenge our physical well-being and acquire the capacity to live a balance life in a world dominated by technology. Knowing the importance of today’s youth in shaping the future, W.I.L.D.‘s initial effort is targeted on giving youth, especially under-privileged teens, the opportunity to experience first-hand the positive impact nature can have on their lives through wilderness immersion camps.

Originally, the funds raised during the first  W.I.L.D. campaign were just enough to support only one teenager but thanks to N.O.L.S., their scholarship program decided to get involved and matched the donations. Making it possible to fund 2 teenagers instead of one.

So it is with great pleasure that I am announcing the first 2 W.I.L.D. Scholarship recipients, Gavrielle Thompson and Kedyn Sierra.

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Both Gavrielle and Kedyn have been previously involved with ETC (Environmental Traveling Companions). Their applications clearly illustrated their passion for the outdoors and their deep desire to experience and learn from being immersed in nature. As part of their adventure, they will be documenting their journey and sharing their discoveries.  Look forward to their report later this fall.

For their month-long sea kayaking wilderness camp in Alaska this summer, Kedyn & Gavrielle will be geared up by Sierra Designs,  Kokatat,  Mountain KhakisMiirIcebreaker,  Aquapac,  Deuters,  Confluence Outdoors,  Rocky S2V,  Guayaki,  Optimus Stove and Smith Optics.

A huge thank you to everyone for your support!


BAJA CALIFORNIA

I recently spent 2 months in Baja California where I paddled around Isla Espiritu Santo and Isla Tortuga. While Santo is a famous island close to LaPaz featuring incredible landscapes, Tortuga is a remote volcanic crater 20 miles offshore only visited by fishermen. You can see the recap of the two expeditions on PINTEREST and the MINUTE OF NATURE videos filmed on location here.

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Whale shark outside LaPaz, Baja California Sur, Mexico

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The Tortuga Rattlesnake, a species endemic to the island.

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Campsite on Isla Espiritu Santo


STORIES

From the blog – 3 new stories were added: an encounter with a black bear, the insights received during a paddle in Baja, and the challenges explorers face when they come back home after traveling for so long.

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THE POWER OF THE VOICE

The black bear stood tall, mounted on his hind legs, only 15 feet away from me. Its nose was covered with long grey hair, some remnants of a deer carcass it was just feeding on. Its front paw claws hung in front of him while the ones on its back paws were firmly dug into the ground… READ MORE

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SOLITUDE + SILENCE = CLARITY & PERSPECTIVE

The beach was made of this creamy white sand – powdery granules made of crushed shells and limestone eroded over millions of years, moved with the tides, currents and wind, slowly and gradually pushed back against the shore, grain after grain, and now forming the soft cushion I was resting on… READ MORE

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A CHALLENGING RETURN

The road is my home. It is where I feel alive. It is where I breathe and nourish myself. The road feeds my craving for discovery. It calms my restless mind hungry for new experiences. My dreams are blank canvases that paint themselves as I move forward towards new destinations. I am like a mountain river that needs the movement to fill itself with air… READ MORE


PUBLIC SPEAKING

The end of 2014 and the beginning of 2015 was marked by several public speaking engagements with presentations at REI stores throughout the Bay Area, at the San Francisco State University and at the well known Commonwealth Club in San Francisco.

Dates and locations for future events will be announced this summer as the schedule for Fall 2015 / Winter 2016 is being confirmed.

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FEEL THE WILD – BOOK

My new book – FEEL THE WILD, is in the works and the first Draft Edition will be ready for the Outdoor Retailer Trade Show this August. With close to 200 pages, the book is a collection of stunning photography, inspirational stories and new material.

If you want to be notified when the book becomes available please click this link

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ONLINE STORE

We are getting closer to the online store being operational. Products from Icebreaker, Miir and Mountain Khakis will feature the FEEL THE WILD & THE POWER OF NATURE TO RESTORE THE HUMAN SPIRIT branding. Products so far being offered will include: Coffee Mugs, Merino t-shirts, Neoskin journals, Growlers, Tote Bags, Insulated bottles, Water bottles, Greeting cards and prints.

If you want to be notified when the merchandise becomes available please click this link

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MEDIA

See below a recap of some of the major media coverage recently published. I would like to thank the publications and magazines for believing that my work is newsworthy. Click on the image to access the article.

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WHAT’S NEXT

Plans are always the most complicated and challenging reality I have to face, as they constantly change. Right now, I am heading to British Columbia where I plan on biking and padding the Canadian Wilderness for the next 2 months. With nothing set in stone, the best way to keep in touch with my adventures is through my social media – which you can access by clicking the icons below. If you hear that I am passing through your neighborhood, don’t hesitate and reach out, it is always a pleasure to connect and share stories.

WebsiteWebsiteFacebookFacebookTwitterTwitterInstagramInstagramPinterestPinterestLinkedInLinkedInGoogle PlusGoogle Plus

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May the Wilderness Be with You.

STOP . BREATHE . RELAX . LISTEN

FALL NEWSLETTER

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Happy is he who is awakened by the cool song of the stream, by a real voice of living nature. Each new day has for him the dynamic quality of birth.

Gaston Bachelard, French Philosopher.

ALIVE & STRONGER

My first attempt to kayak a 1,000 miles, from Victoria, on the Island of Vancouver in Canada to San Francisco, was unfortunately put to a stop on Cannon Beach in Oregon at the end of September. The story ALIVE & STRONGER has been featured on the Canoe Kayak Magazinewebsite and will be appearing in the upcoming printed issue. This ocean story is about the power of nature to shape your character; about how being able to STOP . BREATHE . RELAX . LISTEN can make all the difference in any given moment. It is a story about hope, humility and focusing on the things that really matter in life.

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W.I.L.D. SCHOLARSHIP

It has been just over a month since the end of the first W.I.L.D. fundraising campaign. With 86 funders, enough money was raised to send one under privileged teen to a month long NOLS sea kayaking immersion camp in the summer of 2015, airfare included.

Since then, I have been busy organizing the perks and looking for the lucky teen. Collaborating with ETC (Environmental Traveling Companions), an amazing organization based in San Francisco, that enables people with disabilities and disadvantaged youth to access the wilderness and develop an environmental stewardship, I can proudly say that before the end of the year, I will announce the recipient of the first W.I.L.D. Scholarship.

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NATURE VALLEY

I am extremely proud to announce that December will mark the beginning of my new partnership with NATURE VALLEY. NATURE VALLEY understands the power and reach it has to promote a healthy lifestyle and the value of stepping out into nature to restore our human spirit.

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Their campaign #GetOutThere, their project TrailView and their recent involvement with Erik Weihenmayer is only the beginning of their expanded focus. I am extremely honored to have been invited to be a part of it.

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THE POWER OF NATURE TO RESTORE THE HUMAN SPIRIT COLLECTION

I am presently working with an amazing San Francisco-based designer and master calligraphy Nobuhiro Sato to create a beautiful collection of WILD IMAGE products that will include t-shirts, merino hoodies, mugs, greeting cards, tote bags, water bottles and more.

The inspiration for the collection comes from the simplicity of a brush stroke to illustrate the purity and serenity of nature. The collection will soon be available through my online store – built by Coffee and Magic, and various distribution locations across the country. If you want to be notified when the collection will be available, please contact me.

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SALSA CYCLES

One of the beauties of sea kayaking is the pace – fast enough to cover some distance, yet slow enough that you can feel and experience all that this world has to offer. There is something primal and satisfying about feeling the elements, the rain, the wind, the sun. You can smell the fragrances of the ocean, the distinct aroma of a bay, the seaweed, the breath of a whale, the stench of ammonia from a bird colony. There is also something exhilarating about experiencing the vulnerability felt when encountering wild animals that are bigger than you, in a vessel that offers almost no protection.

Biking is kayak’s earthy equivalent – in every way possible. It is a lifestyle and a way of experiencing life. It is the desire to slow down… STOP, BREATHE, RELAX, LISTEN and honor the beauty around us.

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So it is with great pleasure that I am announcing my new partnership with SALSA Cycles. I plan on spending as much time on the water as off and my new Fargo TI is the perfect vehicle to explore the remote roads of North America. Equipped with my THULE gear and photo equipment I will be able to share my experiences with you wherever I go.

As a modern-day explorer, it’s hard to differentiate yourself; Daniel Fox, through his unique lens, has found a powerful way to do just that. His vision is innovative, his passion palpable. It’s exactly these characteristics that speak to (and inspire) his audience, which at Salsa Cycles, we feel is the same as ours—adventure enthusiasts, addicts and ambassadors. His talents, particularly in the photography department, match his lofty ambitions, and we’re excited to see what next peak he can summit!” Justin Julian, Salsa Cycles


PUBLIC SPEAKING

If you find yourself around the Bay Area in December or January, I will be speaking at the REI stores in San Francisco, San Jose, Berkeley, Corte Madera and at the Commonwealth Club of California. Click here to find out the dates.

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MARINE CONSERVATION INSTITUTE

I am truly honored to have been chosen as a Partner for the Global Ocean Refuge Systems, a contributor from the Marine Conservation Institute and for the IUCN. My photos have already been used for various projects like the Institute’s new SEA G20 STATE 2014 report and their campaign awareness cards for GLORES and MPAtlas. My work was also featured at the IUCN World Parks Congress in Sydney this November.

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“Daniel artfully exposes the beauty of the oceans for the rest of us to enjoy and is able to capture all the beauty and splendor of marine animals in their natural environments. We look forward to working with him to help make GLORES visually accessible to people all around the world.”  Caro Dratva, director of development of Marine Conservation Institute.

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1st PRIZE ALASKA MAGAZINE

Every year, Alaska Magazine awards the top photos that capture the spirit of the Frontier State. For this year’s Annual Photo Contest, the magazine has given my Steller sealion photo taken at Middle Pass, Inian Islands, Alaska the 1st prize in the Wildlife Category.

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MEDIA

A quick summary of recent media coverage.

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HAPPY HOLIDAYS

With December around the corner, it is amazing that already the year 2014 is about to end. Looking ahead to a promising and exciting 2015, I wish you wonderful and joyous holiday season. Be sure to take the time to STOP, BREATHE, RELAX and LISTEN.

To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other and to feel. That is the purpose of life.The very reason why we exist is to explore, connect, and experience.” The Secret Life of Walter Mitty

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Feel the Wild

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I will be giving talks at REI stores and at the Commonwealth Club in December and January. See the dates and locations below. Looking forward to seeing you all.

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Lessons from Photographing the Wilderness

What is it like to be sitting on the grass 10 feet away from a one-ton bison as it slowly passes by you, staring at you. To have a brown bear challenging you 15 feet away. How to embrace the chaotic world of nature and find the magic nature has to offer. How to find inspiration even in the worst of times. Doing photography in the wilderness is more than simply observing a wild world through the lens, but it is chance to connect with the world around, to capture that connection that unites us to all species roaming this planet. This presentation is about becoming a better photographer by learning from nature. It is also about using technology in a constructive way and not getting overwhelmed by it.

REI San Francisco, December 3rd

REI San Jose, December 9th

REI Berkeley, December 10th

REI Corte Madera, January 14th

 

The Commonwealth Club

 

The Power of Nature to Restore the Human Spirit

Storyteller, explorer and photographer Daniel Fox brings you along on his journey into the wild. From grizzly bears in Alaska to crocodile-like caimans in Argentina, the images of his journeys bring the contours of the wilderness into stark relief and make clear the inherent connection between humans and the natural world. Join us as his stories of the depths of wildlife provide an opportunity for all of us to come feel the power of nature through the eyes of Daniel Fox!

San Francisco, January 22th