As a writer, I am annoyingly obsessed with words and their definitions. I have trouble when they are used in the wrong context, for the wrong reasons, or when they are overused and loose their significance. Which explains my aversion of the expression Mother Nature. I also find the languages in the western world limited,… read more
Read More
Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients, companies or brands, the principles are the same whether… read more
Read More