Now that the holidays are over, that the cacophony of consumerism has been muted, that our bodies are feeling the excess of celebrating and that the believers in the end of the world have had to deal with a doomsday-no-show, in is time to look ahead and hope for wishful thoughts. Last December, Outside magazine… read more
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Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients, companies or brands, the principles are the same whether… read more
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