Proust Nature Questionnaire – Ardy Sobhani

ARDY SOBHANI is an entrepreneur and business strategist, energized by ideation, iteration, and systems design. After earning an MBA in Design Strategy from California College of the Arts in 2012, Ardy helped launched Oru Kayak via Kickstarter with his two co-founders. The response to the project was incredible, with over 700 backers supporting the folding kayak company. In three years since, Oru Kayak has grown quickly, from a weekend hobby to young and scrappy startup to international brand. all under the guidance of Sobhani, Oru Kayak‘s CEO.

Today the company markets and sells through a wide variety of channels, has a robust and efficient manufacturing and fulfillment process in Southern California, and has developed key partnerships with , and many other major distributors. Looking forward, the company–which has doubled in growth each year since its founding–is poised for rapid expansion, riding a wave of good fortune and a dedication to the aggressive strategies put forth by Ardy and the rest of the executive team. Oru Kayak‘s dream of changing the way people experience the outdoors is closer than many believe.

As a leader, Ardy is motivated by a desire to use human-centered design to make the outdoors more accessible for all. He believes that clever, forward-thinking solutions will soon create game-changing products and services in the outdoor industry, and that Oru Kayak is position well to be a catalyst for this change. Ardy uses design thinking frameworks to inspire innovative thinking, merging design and business to create and deliver value to the customer and faster growth for the company.

3 words to describe Nature?




3 things Nature taught you?

Ecosystem – Everything has a purpose and nothing is wasted.

Flow – the easiest path forward. Nature always finds it.

All the answers we are looking for are in nature, but they are hard to find.

3 most treasured Nature spots?

The waters that surround the cities. We need to utilize these natural water parks!

The Beautiful North of Iran ” Shomal”

My favourite tree in the neighbourhood

When you look at the ocean, it makes you feel…?

Calm and at the same time strong. Always there to take care of you and never let go.

When you see a forest, it makes you feel…?

Respect. Our elders with much wisdom

When you see a volcano, it makes you feel…?

Never seen a volcano in person but it is very powerful. It’s time for the earth to breathe.

When you see a sunrise or sunset, it makes you feel…?

Another day about to start or end 🙂 Future or the Past. Both are very powerful.

When you hear thunder, it makes you feel…?

Love it! Louder, please!

When you hear the wind howling, it makes you feel…?

Something is about to go down! We need to listen closely to what the wind is telling us.

Are you an Ocean, Mountain, Forest, or Desert person?

I grow up in Tehran, Iran mountains city but lived in California for the most of my life. I love the desert for it vastness and its honesty. I love the ocean as it takes care of us. Mountains for their powerful stand and they are fun to play in. Forest for the oxygen the make. How about mountain forest next to ocean or lake.

On a scale of 1 to 10, how important is Nature to your well-being?

10. I need more of it.

Share with us a childhood nature memory?

Camping in the forest of Iran. I LOVED it!

W.I.L.D. Scholarship Recipients


It is with great pleasure that I am announcing the first 2 W.I.L.D. Scholarship recipients, Gavrielle Thompson and Kedyn Sierra.

Going on this trip feels so right. I’m ready to soak up all the new knowledge, life lessons, and memories that are on its way. Not only am I stoked for this trip, but I’m overflowing with gratitude for this once in a lifetime opportunity. “ Gavrielle

“I’m excited to be participating on the 30 day NOLS expedition this summer. I hope this experience will give me the opportunity to get closer wildlife and witness breathtaking views. On a more personal note, I hope this chance to experience a new part of the world will give me a new perspective of people and culture.” Kedyn

N.O.L.S. as awarded them both a scholarship so that the funds raised during the W.I.L.D. campaign will go towards supporting these two incredible young people and attend the month-long sea kayaking wilderness camp in Alaska this summer.

“NOLS is excited to support both Kedyn Sierra and Gavrielle Thompson in attending their NOLS Alaska Sea Kayaking courses this summer of 2015. They have demonstrated exceptional merit, and we believe firmly that they will make excellent students this summer. The goal of the NOLS scholarship is to help support students who we believe will make influential and important leaders in their communities and future careers, and who otherwise would not be able to attend. We strongly believe in Kedyn and Gavrielle’s abilities, and are excited to get to know them better this summer.”

A huge thank you to ETC Trips for helping in the process of selection.


I am so proud of Kedyn Sierra, who, thanks to your contributions and support, spent a month sea kayaking with NOLS in Alaska last summer. Please WATCH the video and you will see how the power of nature has shaped this incredible young individual.

“Don’t cry because it’s over, smile because it happened.”” Dr. Seuss

W.I.L.D. – Update


It has been a little over 3 weeks since the end of the first W.I.L.D. fundraising campaign. With 86 funders, enough money was raised to send one under privileged teen to a month long NOLS sea kayaking immersion camp in the summer of 2015, airfare included.

Since then, I have been busy organizing the perks and looking for the lucky teen. Collaborating with ETC (Environmental Traveling Companions), an amazing organization based in San Francisco, that enables people with disabilities and disadvantaged youth to access the wilderness and develop an environmental stewardship, I can proudly say that before the end of the year, I will announce the recipient of the first W.I.L.D. Scholarship.

I am also working with an amazing artist, Nobuhiro Sato, on creating the brand identity for the Power of Nature to Restore of Human Spirit – STOP . BREATHE . RELAX. LISTEN, that will be featured on a new series of mugs, t-shirts, greeting cards, tote bags and much more.  These are the mugs that the ones who have donated $50 and more will received.

For those who have contributed $20 and more, your THANK YOU postcards will be mailed next week.

The prints, which were part of the $250 and more contribution, will be sent before the end of year.

A big thank you to Next Adventure, Icebreaker, Voltaic Systems and everybody who has contributed to the campaign.