Science and Social Media

Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients, ┬ácompanies or brands, the principles are the same whether… read more

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Science & Public Outreach

Working and funding science is not what it used to be. Even just ten years ago, a wannabe scientist or a Ph.D. Professor could stick with speaking only the science jargon and have a successful career without even once having to deal with the public. Except for a few exceptions, science was some kind of… read more

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